Magic Me is the leading intergenerational arts charity in the UK. Set up in 1989 the charity has worked tirelessly to challenge ageist attitudes and to make a difference to the community in the East of London where they are based.
Whatever our age, two things that really affect our health and wellbeing are social connectedness and having control over our own lives. Magic Me offers these, bringing together younger and older people together in creative projects where they can find, or rediscover, a sense of purpose and status as collaborators and citizens. Generations share skills and experiences and young people are supported to become active confident adults.
Magic Me’s Three Year Stategic Plan acknowledges the crisis in care homes and state schools and the need to address social isolation and loneliness. Our trustees and staff work together to meet these challenges alongside our artists, freelancers and volunteers. The charity plans to continue to challenge the ageist attitude that being old, people would not enjoy up-to-date performing arts work or be able to participate because they are physically and mentally frail. They will also continue to provide artists with new challenges in new environments. Their work to disseminate good practice and research in the area of intergenerational arts is vital in creating a community and network of artists and arts organisations capable of delivering this type of work to a wider audience.